adidas + IVY PARK: PARK TRAIL
adidas and Beyoncé’s IVY PARK announce their latest collaborative collection called PARK TRAIL; a new rule-breaking, trail-blazing expression of performance wear from adidas + IVY PARK . PARK TRAIL is inspired by the resilience of the outdoors, the spirit of the streets, and the possibilities of the future.
As with the previous adidas + IVY PARK offerings, this latest drop features distinctive looks with inclusive and gender-neutral sizing in fashion styles, performance gear, footwear and accessories.
PARK TRAIL is a destination you want to explore no matter the setting . Whether scaling that summit you’ve been training for or exploring inward to reach a peaceful state of mind, it’s clear that the path down the PARK TRAIL is an expedition worth taking. PARK TRAIL celebrates the great outdoors as well as an urban adventure. The Trail will lead you through the concrete jungle or the mountains in style. With the new PARK TRAIL collection from adidas x IVY PARK, both the journey and the destination are celebrated with looks that function equally as fashion and performance.
The Campaign
The campaign is centered around embracing exploration and adventure to the fullest and guides us to a place of wonder and revelation through time, space and self-transformation. This experience depicts both the natural and the metaphysical, which can be as literal as an exhilarating walk down a nature path or a city sidewalk or more abstract, exploring inward and discovering new dimensions.
Cast members are depicted in a contrasting urban environment that features natural and unnatural elements infused with inspiration from hip-hop 90’s culture. Images from the campaign are realized with enhanced lighting, bold production design and elevated styling aesthetics. The brand utilizes this narrative to convey the idea of getting lost, then discovering yourself through your own PARK TRAIL.
The campaign stars entertainer and global superstar, Offset and his son, Kodi, supermodel and actress Devon Aoki, and rising star rapper/singer Ice Spice. Japanese Instagram star and fashion icon/model, Coco Princess, American NFL Football sensation Jordan Fuller, NCAA artistic gymnast Nia Dennis and professional American soccer player Dani Weatherholt, and professional skateboarder, Diego Nájera round out the diverse cast who bring this amazing campaign to life.
ADIDAS + IVY PARK: PARK TRAIL
LAUNCH: 10/02/2023 12AM (GMT+8)
Available via limitededt.com on 10 February, Midnight (GMT+8), and at Limited Edt, The Shoppes at Marina Bay Sands when stores open.
