The Hundreds is a classic California streetwear brand with an edge. With “people over product” as their mantra, they aim to take a fresh perspective on streetwear and create products as unique as their consumers. The debut of PUMA x THE HUNDREDS continues this mission. Inspired by different cultural profiles from the ‘90s to today, this nuanced collection celebrates the ongoing development of streetwear culture with bold, diverse designs.
Acting as a love letter of sorts to Downtown Los Angeles’ Flower District whose streets, sounds and community are an endless source inspiration for the label, the interpretation was crafted to live on the streets, courts and ramps across LA. With a community that has inspired and helped them find their voice within subcultures across the city, the Converse x ROKIT collection now serves as a vehicle for creative expression for brand and its fans.