adidas Originals + Brain Dead
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Having previously announced their collaboration earlier this year, adidas Originals and the Los Angeles based brand Brain Dead have come together once again: this time to present a disruptive take on the iconic Stan Smith sneaker.
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Formulated as a catalyst for creative minds from around the world, over 10 years of existence Brain Dead has garnered a global reputation for its unique, disruptive, approach to clothing, objects, and artworks. With people, their cultures, and their attitudes at its heart, the brand has become a meeting place for a network of contemporary subcultures.
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![](https://cdn.shopify.com/s/files/1/0099/5232/9785/files/LE_LAUNCH_ADIDAS_ORIGINALS_BRAIN_DEAD_4_480x480.jpg?v=1725339486)
The first-ever tennis leather shoe, the Stan Smith has acquired cult status way beyond the racket-and-net universe, becoming one of the most recognizable silhouettes, and influencing every aspect of popular culture.
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For this release, the Stan Smith has been reimagined with slight design touches that inject the Brain Dead factor, without bringing it too far from its legacy status: chunky, contrasted laces are chosen in favor of plain ones, the perforated upper sides show the brand’s “logo head,” and the back padding provides a stark contrast, in a raw, furry fabric. Offered in Cream, Dark Green, and Pink, the Brain Dead Stan Smith is an authentic homage that pushes the shoe’s legacy forward, highlighting its glorious days.
![](https://cdn.shopify.com/s/files/1/0099/5232/9785/files/LE_LAUNCH_ADIDAS_ORIGINALS_BRAIN_DEAD_6_600x600.jpg?v=1725339516)
In true Brain Dead style, the launch of the collaborative Stan Smith is accompanied by a campaign, created with artist Ryan Decker, that draws inspiration from the absurd world of animation as a tennis match rendered through surrealist aesthetics plays host to flying rackets and eery assemblages of objects on the court.
![](https://cdn.shopify.com/s/files/1/0099/5232/9785/files/LE_LAUNCH_ADIDAS_ORIGINALS_BRAIN_DEAD_4_600x600.jpg?v=1725339486)
ADIDAS ORIGINALS + BRAIN DEAD STAN SMITH
'BLISS' + 'SHADOW GREEN' + 'VAPOUR PINK'
MEMBERS RESERVATION: 06/09/2024 [Edit] 6:30-9PM (GMT+8)
LAUNCH: 07/09/2024 10AM (GMT+8)