This season, adidas Originals and Pharrell Williams return to launch the Winter iteration of their collaborative Premium Basics collection. Conceived as a range of reimagined basics, built for everyday wear, the suite of apparel and footwear pieces is the tangible realization of the melding of elevated quality, striking color, and considered fit. Designed for all, the Pharrell Williams Winter Premium Basics collection brings wellbeing to the forefront as the human form takes centre stage.
Crafted from adidas’ highest quality jersey – 100% organic French terry cotton – the versatile apparel offering consists of crewnecks, sweatpants, hoodies, shirts, and shorts. Utilizing adidas’s Unite Fit, a gender-neutral sizing system, each piece is made-up in seven colourways: Wild Brown, Rose Tone, Purple, Vivid Red, Light Grey Heather, Black, and Off-White.
Alongside the launch of the Winter Premium Basics collection, Pharrell introduces the Pharrell Williams adilette 2.0 Sandals. Featuring a structured mesh upper, padded ankle strap, and contoured footbed, the distinctly comfortable sandal is made up in three colourways: Halo Green, Off White, and Core Black.
In order to visually bring the collection to life, adidas Originals and Pharrell have called upon photographer and artist duo Schelten & Abbenes for a photographic campaign that poignantly explores the Premium Basics clothing archetypes through still life imagery and subtle framing. A lookbook shot in New York by photographer Grace Ahlbom and styled by Zara Mirkin then lends further visual context to the collection – celebrating the innate character of each piece.
ADIDAS ORIGINALS BY PHARRELL WILLIAMS PREMIUM BASICS
SPRING SUMMER 2021
LAUNCH: 23/12/2021 10AM (GMT+8)
Available in-store at CHAMBER, Wisma Atria and limitededt.com.