A quest for the valuable product and a passion for technical precision led A.P.C. to develop this new interaction focused on the GEL-SONOMA™ 15-50 sneaker, known for its excellent comfort and chunky aesthetic.
With ASICS being famous for its impeccable technicality and its sporty colours, and A.P.C. being a brand associated with minimalism and austerity, finding our meeting point was the driving force and fun behind this collaboration.
Keeping the exuberant ASICS identity in mind, the A.P.C. Studio decided to work with simple solid-coloured pieces in beige, blue and black, but to spruce them up with multicolored tie-dyed laces. Another distinctive element of this interaction is presented in the shared A.P.C. / ASICS logo that is encapsulated in a plastic bubble on the outer edge of the shoe as a subtle nod to the brands’ mutual attachment to each other. As for the soles, they come in several fun colors to add the nishing touch to the shoe’s design.
The result is a sneaker at the crossroads of fashion and streetwear; backed by the irreproachable know-how and expertise of ASICS.