British menswear designer Craig Green and Champion linked up to reimagine Champion’s archive of college uniforms from the 60’s to the 90’s.
“Champion has such an incredible history and archive of collegiate uniforms,” Green said. “For me, the collegiate graphics relate to being part of a team and belonging to something, and I like how these pieces were originally created for this function. We explored classic Champion construction details and how elements intended for a purely technical purpose can form the design aesthetic.”
For the campaign, Craig Green worked with London based set designer and long time collaborator David Curtis-Ring.
The Champion x Craig Green capsule collection drops at in-store at CHAMBER and online on 3 September.