As the first female designer to partner with Nike and the National Basketball Association (NBA), YOON delivers an energetic attitude, signature AMBUSH® detailing and fresh styling to female hoops fans.
“The project began with a conversation about making women feel proud to represent their favourite teams,” says YOON. “We were considering how to balance the culture of the sport without losing style.”
Drawing on her multidimensional, multidisciplinary point of view, YOON reimagined Los Angeles Lakers and Brooklyn Nets apparel. “I thought of all these amazing and strong female characters from the ’90s who would come out in men’s clothes, and I wanted to see how we could carry that attitude, but bring in more feminine forms,” she says.
Specifically, YOON transforms the archetypal tearaway basketball warm-up pant into a seasonally-appropriate, insulated trouser complete with a playful, contrast-colour double waist band. The look approximates the peeking out of game short under warm-up pants, and creates a seamless uniform appeal with a set of form-fitting long-sleeve tops that revisit classic NBA jersey aesthetics. YOON’s ode to the ’90s is most overt in the collection’s two jackets, both presenting unapologetic team word marks.
NIKE x AMBUSH NBA COLLECTION
IN-STORE AND ONLINE AT CHAMBER
11/12/2020 10AM (GMT+8)