Humanrace Sičhona
adidas and Pharrell Williams unveil the Humanrace Sičhona, the latest silhouette in a lineage of footwear icons that have resulted from the longstanding collaborative partnership. Designed to capture the feeling of being connected to the earth beneath you, the Humanrace Sičhona is built for everyday wear and poignantly captures the essence of the elements stripped down to their purest form. Embodying the universality of the emotional experience of physical touch, the Humanrace Sičhona is inspired by the inherent genius of the human foot. Stemming from Pharrell Williams’ long-standing friendship with members of the Dakota tribe, the silhouette’s name, Sičhona, is deeply emotive and borrows from the Indigenous phrase for “connecting to the earth” – the Dakota way of saying “Barefoot”.
