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ASICS + A.P.C.
A quest for the perfect product and a passion for technical precision led A.P.C. to develop this new interaction focused on the GEL-SONOMA™ 15-50 sneaker, known for its outstanding comfort and chunky aesthetic.
With ASICS being famous for its impeccable technicality and its sporty colors, and A.P.C. being a brand associated with minimalism and austerity, finding our meeting point was the driving force and fun behind this collaboration.
The result is a sneaker at the crossroads of fashion and streetwear; backed by the irreproachable know-how and expertise of ASICS.