PUMA Future Rider

PUMA is giving their iconic 80s running shoe; the Fast Rider a fresh look for 2020. Today, the PUMA Rider dynamically combines futuristic and retro designs with its vibrant colour combos and nostalgic style nods to the next generation of playful, casual-cool street style. Launched in Southeast Asia with the introduction of Maya, @mayaaa.gram — the region’s first ever virtual model, and a symbol of Southeast Asian pride, Maya will front the PUMA Rider campaign alongside three new regional ambassadors – Tosh Zhang from Singapore, Adipati Dolken from Indonesia and Ismail Izzani from Malaysia.