An icon in its own right, Vans uses design collaborations to pay tribute to cultural staples. For over 30 years, the “Where’s Waldo” series has challenged children in the spirit of fun, teaching generations about attention to detail and instilling a love for travel and adventure. Launched in 1987, the iconic illustration book introduces the reader to Waldo, a distinctively dressed adventurer who sets off on a worldwide hike. Vans’ newest collaboration is an homage to the classic series, presenting a wide collection of footwear and apparel for men, women and kids of all ages.