ADIDAS ORIGINALS RIVALRY

LAUNCHES

Limited Edt presents its first ready-to-wear lifestyle concept:

CHAMBER

PUMA + Palomo Spain

The second season of PUMA + PALOMO takes inspiration from both summer sports and vintage surf posters from Hawaii and the south of Spain.

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ARIES + JUICY COUTURE

Fame and crash, like Icarus who flew too close to the sun and fell, inspired this Aries + Juicy Couture collaboration. A Graham Parsons' Nudie suit for the 21st century - trippy animal prints and sun-bleached velour are incorporated into a cocktail of faded west-coast glamour, embellished with rhinestone pills, poppies and crosses.

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Heineken + YETI OUT

GLOBALLY KNOWN / LOCALLY GROWN

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