Reebok Pump 20th Anniversary | Reebok x Limited Edt by Hypethetic – March 2014

Reebok partnered with renowned sneaker retailer Limited Edt for a special collaboration to celebrate the 20th year of the InstaPump Fury, one of the most easily recognizable silhouettes in the history of sneaker design. The partnership was part of its anniversary celebration that saw Reebok roll out 27 unique collaborations centred around the revolutionary running shoe.

For their take on the cult classic, Limited Edt roped in Joe Cher, aka Twistedjoe, founder of local clothing label a renowned sneaker customizing collective Hypethetic. Their rendition gave the InstaPump Fury an understated and sophisticated feel which speaks to its respective consumers.