Uniquely brought to life by adidas and Pharrell Williams, the Humanrace Sičhona stays true to the creative polymath’s commitment to using his brand, Humanrace, as a platform to celebrate the diversity of humanity by showcasing under-represented communities and their stories. Stemming from Pharrell Williams’ long-standing friendship with members of the Dakota tribe, the silhouette’s name, Sičhona borrows from the Indigenous phrase for “connecting to the earth” – the Dakota way of saying “Barefoot”. Crafted with human-centricity at its heart, the shoe is rooted in sport innovation while simultaneously being built for everyday wear.
ADIDAS ORIGINALS BY PHARRELL WILLIAMS HUMANRACE SIČHONA
MEMBERS RESERVATION: 20/05/2022 3-9PM (GMT+8)
Members have from 21 May to 23 May to pick up their reserved pieces at CHAMBER, Wisma Atria. Failing which may result in suspension.
Proxy collection is strictly prohibited, bring along physical card for collection. Digital copies are not allowed.