New Balance + Joe Freshgoods 90/60 'Inside Voices'

As an extension to the release of “Outside Clothes” which launched August 2021, New Balance and Joe Freshgoods launches “Inside Voices,” a campaign heralding the release of the New Balance x Joe Freshgoods 90/60. As the first collaboration for the latest performance and running inspired lifestyle silhouette for the brand, the Joe Freshgoods 90/60 will be available at Limited Edt.The 90/60 model borrows tech elements from both the 990 series and early millennium running silhouettes. Remaining true to the 990 heritage, the 90/60 takes familiar components like the diamond shape and N detail and implements a modern approach to the new style. Known for his impeccable use of color, Robinson chose soft nude and sky blue shades to emulate the warmth felt inside of Black households. 

“Inside Voices is the follow up of Outside Clothes, I want my community to feel represented in the emotions and intimate moments captured in my campaigns,” said Joe “Freshgoods” Robinson. “There’s nothing like warmth and laughter shared around a table once you’re inside with your loved ones. Shutting out the world and focusing on what really matters is what this campaign is about.” 


Members may ballot by logging in to on 19 May, from 3pm to 9pm. 
Members must ballot and purchase their own size, 1 pair per member only.
Members will be notified via email between 10pm to 11pm the same night. 
Members have from 20 to 21 May to pick up their winning pairs at CHAMBER, Wisma Atria. Failing which may result in suspension.
Proxy collection is strictly prohibited, bring along physical card for collection. Digital copies are not allowed.
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