Aries x Umbro
Aries has partnered with Umbro to create a unisex capsule collection, featuring classic football jerseys in red, pink and blue graphics, a training set in monochrome nylon printed pixelated graphics and the classic Umbro drill pieces lilac and black tie-dye.
The campaign draws inspiration from gabber-rave-football culture and features a young London cast playing football with their dogs. The campaign images are by Lea Colombo, known for her intimate images, bright colours and graphic effects.
“Playing amateur football was off limits during lockdown, so we started playing football with our dogs instead. While researching the creative with Lea we found amazing footage of known footballers like Messi training with their dogs. This combined with the beautiful work of Dutch artist Rineke Dijkstra became the inspiration for the project.”
- Sofia Prantera, Founder, Aries
ARIES x UMBRO
LAUNCH: 24/06/2021 11AM (GMT+8)
Available in-store at CHAMBER, Wisma Atria and limitededt.com.
