New Balance Conversations Amongst Us

Following the announcement of Joe Robinson, Founder of Joe Freshgoods, being named Creative Director of New Balance’s Conversations Amongst Us, New Balance is excited to announce the official launch of the Conversations Amongst Us collection as well as a multi-phased campaign featuring brand ambassador Storm Reid and athlete Kawhi Leonard. The collection focuses on lifestyle silhouettes of the 2002R and 550, as well as Joe Robinson’s thoughtful approach to apparel design with graphic tees, a fleece hoodie, crewneck, and pants. For this collection, Joe Robinson directly collaborated with an all-Black product team (The Black Soles) at New Balance, specifically Associate Product Managers and Designers, Jordan Johnson and Kevin Trotman to drive forward an intentionally designed collection. The ever popular 550 model features ‘Conversations Amongst Us’ branding on the tongue label and sockliner, while the 2002R model features Ripstop and suede underlays representing the ability to recover quickly from troubling situations.“In part, clothing has been a big part of our culture, influencing the streets and the runway. A culture where you are only as fresh as your white sneakers. Where we once worked to keep an all-white sneaker clean, free from dirt, scuffs, and scrapes”, says Joe Robinson, Creative Director of Conversations Amongst Us. “This time we invite color. Lingering positivity and hope. The yellowing of an all-white shoe, that has been muddled, battered, and worn. Standing in resilience and reflection. Still existing with a story to tell. A story everyone should know. Let this collection be a conversation starter, for us. All of us. About it all.” New Balance remains committed to working with creatives that are passionate about storytelling through thoughtfully designed products and authentically produced campaigns like Conversations Amongst Us. Associate Product Manager, Kevin Trotman says, “We knew working with Joe Robinson for this project along with the Black Soles product team at New Balance was going to give us an opportunity to build something really beautiful and powerful”.



Members may ballot by logging in to on 15 April, from 3pm to 9pm. 
Members must ballot and purchase their own size, 1 pair per member only.
Members will be notified via email between 10pm to 11pm the same night. 
Members have from 16 to 18 April to pick up their winning pairs at CHAMBER, Wisma Atria. Failing which may result in suspension.
Proxy collection is strictly prohibited, bring along physical card for collection. Digital copies are not allowed.
Read here for more information on how to become a LE Member. 


IN-STORE PUBLIC BALLOT: 15/04/2022 1PM (GMT+8) - 21/04/2022 9PM (GMT+8)

Available via in-store only ballot from 16 to 21 April at CHAMBER, Wisma Atria.
Each ballot entry is one chance per person. Purchase any New Balance Conversations Amongst Us apparel to increase your chances; each item in a single receipt will be an additional ballot chance. All sales are final; strictly no exchange or refunds.
No size restrictions for the ballot.
Sizes include US 7 to US 10 and US 11.
Only the winning entries will be contacted via email and/or phone to purchase in-store.
Limited Edt reserves the right to amend the terms and conditions at any time without prior notice.


PUBLIC LAUNCH: 15/04/2022 11AM (GMT+8)

Available in-store at CHAMBER, Wisma Atria.