Teddy Santis, founder and creative director of NYC apparel and lifestyle brand Aimé Leon Dore (ALD), today released his first seasonal collection as Creative Director for New Balance MADE in USA. As part of the “Made in USA” collection – and in honour of 2022 marking the 40th anniversary of the iconic 990 silhouette – Santis designed seasonal, limited-edition models of the 990v1, 990v2 and 990v3 which will be launching in April, with new introductions each month.
In addition to the seasonal models of the 990v1, 990v2 and 990v3, the collection will also include classic American sportswear apparel. With a keen eye towards craftsmanship, Santis designed a variety of sweatshirts, sweatpants, shorts, long sleeve t-shirts and short sleeve t-shirts.
Santis has made a name for himself by creating products with a New York sensibility. He’s also highly regarded for his deep commitment to authentic storytelling, which is a thread that he’ll sew throughout his work with New Balance. Santis’s vision for MADE is focused on designs that highlight New Balance’s history, heritage and craftsmanship through product, materials, and use of colour. Using that narrative as the overarching inspiration for the collection, Santis then segmented it into three distinct categories:
- elevated legacy – Celebrating the foundational classic colours of the brand in premium executions
- uniform staple – Easy to wear colours that become everyday wardrobe mainstays
- quickstrike – Pushing innovative colours and materials that provide a unique take on key models
“As a brand, New Balance has always been drawn to nontraditional and independent creators, which is what makes Teddy such a perfect fit for New Balance MADE in the USA,” said Chris Davis, Chief Marketing Officer and Senior Vice President of Merchandising at New Balance. “Not only does he have an incredibly authentic and passionate tie to New Balance, but he’s uniquely positioned to help preserve the history of MADE, which is the foundation of the brand, while simultaneously guiding its evolution through his unique design sensibility.”
New Balance MADE U.S. footwear contains a domestic value of 70% or more. MADE makes up a limited portion of New Balance’s US sales.
To kick off the collection, the New Balance x Teddy Santis MADE US 990v2 launches at Limited Edt on 28 April.
NEW BALANCE + TEDDY SANTIS MADE IN US 990V2
MEMBERS BALLOT: 27/04/2022 3-9PM (GMT+8)
Members must ballot and purchase their own size, 1 pair per member only.
Members will be notified via email between 10pm to 11pm the same night.
Members have from 28 to 30 April to pick up their reserved pairs at CHAMBER, Wisma Atria. Failing which may result in suspension.
Proxy collection is strictly prohibited, bring along physical card for collection. Digital copies are not allowed.
PUBLIC BALLOT: 28/04/2022 10AM - 11:59PM (GMT+8)
Proxy collection is strictly prohibited.