Grey is inherently simple yet endlessly complex. The human eye can detect hundreds of different grey shades, and although the differences between them may appear minute at first glance, the colour can tell a wealth of different stories depending on how it’s applied to a sneaker.
"Grey is balance. Grey is neutral. Grey is calming," says Paul Kaseumsouk, the senior project manager for the Grey Day pack. "Grey matters."
The impact and influence of New Balance’s legendary grey shade and the shoes that made it an icon are celebrated every year on Grey Day. New releases are always a key part of each Grey Day, but New Balance have some extra special elements as part of the 2022 release. Focusing on three models, the 57/40, XC-72 and 327, NB’s green leaf standard now applies to select footwear. Each Grey Day release has been manufactured with more than 50 per cent recycled or organic materials in the upper, leather used supports more responsible manufacturing through the Leather Working Group, and man-made cellulose is also utilised. In addition, at least one midsole or outsole material contains a minimum of 3 per cent bio based or 5 per cent recycled content. A lynchpin of their eco conscious mission moving forward, the brand’s green leaf standard will form part of New Balance’s broader catalog in 2022.
"Our goal was to evolve Grey Day heading into 2022 with a sustainability expression," says Kaseumsouk, "It’s inspired by the past but not bound by limitation."
NEW BALANCE GREY DAY 2022
327 + XC-72 + 54/70
MEMBER'S PREVIEW: 13/05/2022 11:30AM (GMT+8)
LAUNCH: 14/05/2022 10AM (GMT+8)
Available at LE Vault, 313@somerset, and CHAMBER, Wisma Atria.
Make It Grey with Limited Edt from 14 to 19 May at CHAMBER, Wisma Atria.
#MakeItGrey POP-UP STUDIO
14/05/2022 11AM (GMT+8) - 19/05/2022 8PM (GMT+8)
Show off your style and individuality in a self-directed photo shoot at the #MakeItGrey Pop-Up Studio at CHAMBER, Wisma Atria.
Dress yourselves up Grey Day style for a 20-minutes session, with unlimited shots for 10 final selection of digital photos. Opt to submit photos to New Balance #MakeItGrey Visual campaign and you may also be spotted at various locations like the #MakeItGrey Pop-Up Studio at Design@Orchard, New Balance Paragon and New Balance Bugis Junction.
To top it off, take 20% OFF all Grey Day 2022 apparels! With every purchase of any New Balance Grey Day OR Made 2022 Collection, you will be entitled to get a FREE Limited Edt "Make It Grey" tee*.
*Only available at CHAMBER and LE Vault, 313 Somerset, while stocks last.