New Balance + Patta MADE In USA 990 V3 'Keep Your Family Close'

Patta and New Balance teamed up for the next phase of their collaboration, taking their relationship to a new level and collaborating for the first time on the iconic 990 V3 sneaker. The new phase of the collaboration shares the same recognisable feel as previous Patta x New Balance releases but this time around the duo created a sneaker for all members of the family. The Patta x New Balance 990 V3 leverages the power of togetherness, a sneaker that resonates not only with our nuclear families but also with our extended one.

Since both brands are family owned and in harmony with the universal mantra: “Keep Your Family Close” the collaboration celebrates everyone from the youngest and brightest to the oldest and wisest. The latest addition to the Patta x New Balance union is the highly anticipated kids model, it’s the first time the duo releases a kids sneaker to pair with the adult ones and it’s Patta’s first kids sneaker ever.

The campaign for Patta x New Balance 990 V3 captures a multi-generational family affair. The video and imagery are shot by Namibian photographer Kyle Weeks with a little help from the Patta kids. The campaign highlights the collection through the dynamic of a family BBQ.

Patta x New Balance 990 V3 - a mash-up between the classic New Balance aesthetic and the trademark Patta style - is designed in olivine and complemented with sandy and bold green-fluorescent accents. The sole is partly speckled and comes in white and gray. The sneaker features subtle branding details such as the Patta script P on the heel tab and Patta branding on the heel counter.


MEMBERS BALLOT: 06/10/2022 3PM - 9PM (GMT+8)

Members may ballot by logging in to on 6 October, from 3-9pm. 
Members must ballot and purchase their own size, 1 pair per member only.
Members will be notified via email between 10pm to 11pm the same night. 
Members have from 7 to 9 October to pick up their reserved pair at LE Vault, 313@somerset. Failing which may result in suspension.
Proxy collection is strictly prohibited, bring along physical card for collection. Digital copies are not allowed.
Read here for more information on how to become a LE Member.

PUBLIC BALLOT: 07/10/2022 10AM - 11:59PM (GMT+8)

Log onto to ballot on 7 October.
Strictly one ballot entry per person.
Public must ballot in their own size, feet sizes will be checked upon mandatory in-store collection.
Multiple entries will risk forfeiture of all entries submitted.
Proxy collection is strictly prohibited.