Patta and New Balance teamed up for the next phase of their collaboration, taking their relationship to a new level and collaborating for the first time on the iconic 990 V3 sneaker. The new phase of the collaboration shares the same recognisable feel as previous Patta x New Balance releases but this time around the duo created a sneaker for all members of the family. The Patta x New Balance 990 V3 leverages the power of togetherness, a sneaker that resonates not only with our nuclear families but also with our extended one.

Since both brands are family owned and in harmony with the universal mantra: “Keep Your Family Close” the collaboration celebrates everyone from the youngest and brightest to the oldest and wisest. The latest addition to the Patta x New Balance union is the highly anticipated kids model, it’s the first time the duo releases a kids sneaker to pair with the adult ones and it’s Patta’s first kids sneaker ever.

The campaign for Patta x New Balance 990 V3 captures a multi-generational family affair. The video and imagery are shot by Namibian photographer Kyle Weeks with a little help from the Patta kids. The campaign highlights the collection through the dynamic of a family BBQ.

Patta x New Balance 990 V3 - a mash-up between the classic New Balance aesthetic and the trademark Patta style - is designed in olivine and complemented with sandy and bold green-fluorescent accents. The sole is partly speckled and comes in white and gray. The sneaker features subtle branding details such as the Patta script P on the heel tab and Patta branding on the heel counter.

NEW BALANCE + PATTA MADE IN USA 990 V3
'KEEP YOUR FAMILY CLOSE'

MEMBERS BALLOT: 06/10/2022 3PM - 9PM (GMT+8)

PUBLIC BALLOT: 07/10/2022 10AM - 11:59PM (GMT+8)