In partnership with Universal Brand Development, Reebok officially unveils the Reebok x Jurassic Park full-family footwear and apparel collection. The first-ever product line celebrates the legendary history of Jurassic Park and reimagines some of Reebok’s most well-known sneakers through the lens of Universal Pictures and Amblin Entertainment’s iconic 1993 film.
In addition to revealing the full collection, Reebok and Universal released a parody news report to give a more detailed look at the Reebok x Jurassic Park collaboration. The report, a breaking news segment announces a “partnership” between Reebok and InGen, the fictional bioengineering corporation responsible for recreating dinosaurs in the original Jurassic Park film, and how the two spliced sneaker and dinosaur DNA to create a collaboration some 65 million years in the making.
Each footwear model in the Reebok x Jurassic Park collection pays homage to key characters and props from the original film. All silhouettes are thoughtfully constructed with intricate details incorporated from the outsoles to the sockliners for fans of the franchise.
Instapump Fury OG
Inspired by the iconic Jurassic Park guest vehicles, this Instapump Fury features a leather collar lining mimicking the SUVs seats and battle damage graphics on the sole and sides. The shoe is finished off with the official mark of Jurassic Park on the legendary pump ball.
Club C 85
This Club C is inspired by Dr. Alan Grant in sneaker form with a tan suede upper, bandana collar lining and a denim-coloured outsole. While both sockliners match the denim outsole, the right sockliner also features a Velociraptor claw graphic.
Club C Legacy
This Club C Legacy pays homage to playful and informative Mr. DNA, the cartoon character that explains the process of recreating dinosaur DNA. The clear TPU outsole reveals a Mr. DNA strand logo on the bottom of the left shoe and a mosquito graphic on the right shoe. The Club C Legacy is finished with a cracked egg collar and bubbled heel.
Featuring a tough leather and neoprene upper, the Jurassic Stomper is strong enough to hold up to anything InGen workers encounter in the field. The shoe, inspired by the uniforms of the infield InGen staff, includes multiple patches which can be changed out depending upon your division within the morally questionable organization.
Pump Omni Zone II
After combining dinosaur and sneaker DNA, Reebok was able to create a shoe some 65 million years in the making: the Pump Omni Zone II. Inspired by the carnivorous Dilophosaurus, this style-forward shoe features dinosaur graphics on the upper and a nubuck base material with hints of skived leather.
Rounding out the collection is an assortment of elevated footwear packaging. A portion of the boxes will resemble original Jurassic Park toy packaging from 1993, while others will draw on themes from the film including Nedry’s infamous fake shaving cream can, the cages and padlocks used in the park to keep dinosaurs contained, and even Mr. DNA.
The Reebok x Jurassic Park footwear and apparel collection is available on limitededt.com and LE Vault, 313@somerset.