Vans x Magneta Skateboard x Shogo Zama

Vans, the original action sports footwear and apparel brand, proudly partners with skateboarder-owned Magenta Skateboards and Vans APAC rider, Shogo Zama, on a collection of newly updated Skate Classics that stand out for their world-class performance led by upgraded construction and reinforced materials. The collection leads with the Shogo Skate Era, and includes the Skate Chukka with an overarching aesthetic inspired by classic ā€˜90s skateboarding.Ā Magenta Skateboards was established in Paris by Soy Panday and brothers Vivien and Jean Feil.Ā Ā Magenta’s main influence stems from the late 80s to mid 90s era of skateboarding, an era which saw Vans’ iconic shoes on nearly everyone’s feet. Ā 

ā€œThe Era and the Chukka have been a visual feature of every video we grew up watching. Personally speaking,Ā collaborating with VansĀ has been a dream come true.ā€Ā - Soy PandayĀ 

Magenta has always had strong ties with the Japanese underground street skateboarding scene and metĀ all-terrain ripper and smooth operator,Ā Shogo Zama,Ā on one of their first trips to Japan, eventually leading toĀ himĀ officially joining the team in 2020. Ā Ā 

Completely redesigned with skateboarders in mind, the Skate Classics line delivers fully revised uppers that incorporate reimagined patterns and an all-new last for better heel fit. A molded heel counter and locked-in tongue straps with premium heel hold keep feet secure for better control. The DURACAP underlay takes on a new shape, adding flexibility and removing excess bulk to eliminate hot spots, resulting in an essential fit for maximum durability where skaters need it most. Two-part foxing featuring a heavier knurl texture on toe bumpers, as well as Sick Stick, a new proprietary gum rubber compound, increases the durability and longevity of the shoe. In addition, Vans best-in-class PopCush energy-return footbeds snap back and won’t pack out, keeping legs feeling fresh to skate longer.Ā 

The Skate Classics Magenta x Shogo Zama collection was inspired by the four seasons, giving the collaboration a nature inspired hue that Magenta is synonymous with. The embroidering is Soy Panday’s take on a view of Mount Fuji as seen from Shogo’s hometown. Each shoe features the standard Vans skateboarding label flipped inside out revealing the key message, ā€œWorld’s No. 1 Skateboarding Shoeā€.

ā€œShogo is in hisĀ Spring,Ā I am in my Autumn. We represent two generations of skater, in love with the same shoes. We wanted theĀ collaboration to appeal to all generations, young and old alike.ā€Ā  - Soy Panday

VANS x MAGENTA SKATEBOARD x SHOGO ZAMA

LAUNCH: 30/09/2021 11AM (GMT+8)

Available in-store at LE Way, 313@seomerset and limitededt.com.