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At Nike, the desire to be the best is a journey, not a destination – better is always temporary.
Phaidon commemorates the company's influence with Nike: Better is Temporary, a landmark publication that charts Nike's transformation from rebellious upstart to global phenomenon.
This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more.
Beginning with "Breaking2," an introduction detailing Nike's 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability.
The book's extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike's proprietary Volt yellow and Hyperpunch pink colours overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book's spine, visible through the clear jacket, showcases a series of coloured tabs that extend from its interior pages and which are referenced in the book's bonus chapter, "Crafting Colour."
Combining 500 colour illustrations with stories, insights, knowledge, passion, and history shared by Nike's remarkable team, Nike: Better is Temporary will serve as a manual of innovation and inspiration for generations to come.
Format: Hardback
310mm x 230mm
320 Pages
500 Illustrations
Product Code: 60512
LOCAL ORDERS
Delivery:
All local orders are delivered by our appointed courier Ninjavan. After placing your order, please allow 1-3 working days for processing. Once it is ready for shipping, you will be notified once again with a tracking number. Please allow an additional 1-2 days working days for delivery.
In-store Pickup:
Store location for collection will be based on which model you purchased and will be shown as an option during checkout. Your order will be ready for collection based on when you placed your order:
- Orders placed Monday - Tuesday: ready for pickup Wednesday 6pm onwards.
- Orders placed Wednesday - Thursday: ready for pickup Friday 6pm onwards.
- Orders placed Friday - Sunday: ready for pickup Monday 6pm onwards.
If your pickup-ready date falls on a public holiday, it will instead be ready the following business day. You have up to one week to come and pickup your order.
Our black Limited Edt bags have been spotted being used in Singapore! If you've got one at home, now it's a time to put them to good use. bring it along when collecting in stores! This initiative helps to reduce waste and support a more sustainable future!
Starting 1 October, Limited Edt retail bags will come with a small fee:
Small Bag - S$0.20
Medium Bag - S$0.30
Large Bag - S$0.50
INTERNATIONAL ORDERS
All international orders are shipped via DHL Express or Fedex. Delivery times vary between different countries.
Orders are processed within 1-3 working days unless otherwise stated. Your order status will be updated in your account when orders are processed. Do expect delays during peak season and during special online-only releases.
- A remote area* surcharge (automatically calculated upon checkout) is applied per shipment when the delivery destination location is remote. *Remote is defined as islands and highlands; or a post code/zip code that is difficult to serve; or a suburb/town that is distant, inaccessible or infrequently served.
CUSTOM TAXES AND/OR DUTIES
Customs taxes and/or import duties are imposed by the destination country and is not included in the checkout price. Actual amount varies according to local custom's terms & conditions.
Please contact your local customs office to find out more information on the charges before you place an order.
If you are not completely satisfied with your purchase, you may return the item to us for an exchange in its original condition complete with the box and accessories (if any) within 7 days of receiving your order, subject to eligibility.
For more information, click here
*Please be advised that returns are strictly prohibited for the Martell x Amos Ananda collection
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